How Anticipating Analytics is Transforming Performance Advertising And MarketingPredictive analytics supplies data-driven understandings that enable advertising groups to optimize projects based upon behavior or event-based goals. Utilizing historic data and artificial intelligence, anticipating models forecast possible end results that inform deci
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.
The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.